Bajaj Auto Limited, the largest global two-wheeler and three-wheeler manufacturing giant recently launched the new BAJAJ RE 250 MODEL with a modern design, more comfort and other advanced features.

The upgraded, more superior, durable and reliable 3W model, re-engineered with the core needs of the Nigerian rider in mind, has now become the most sought after brand in the 3W category in the Nigerian market (especially in Lagos).

This was communicated seamlessly by the marketing campaign designed and delivered by Nitro 121. This led to Bajaj RE 250 hitting a huge milestone of 10,000 vehicle unit sales mark within 6 months of the pan-Nigeria launch, overtaking competition and re-establishing market leadership with 56% market share post-launch in Q4 2020.

The marketing campaign drove high level of brand awareness using all forms of media and the strategic signing of Austin ‘Jay Jay’ Okocha as brand ambassador resonated with a passion point of the target audience: their love for watching and discussing sports.

Nitro 121 is delighted to be on the road with Baja Auto Limited as marketing communication’s partner. We move.

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