Innovation and Creativity – The Heart of Advertising

“In advertising not to be different is virtual suicide” Thorton Wilder. This quote is highly apt for it personifies the driving force behind any successful advertising agency. One’s ability to…

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Brand Strategy; leveraging on trends.

141 is a place where continuous learning is encouraged and every second Friday of the month we have a two hour session called LEARNOSPHERES where we edify the minds of…

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Content Marketing

What Is Content Marketing? Traditional marketing is becoming less and less effective by the minute; as a forward-thinking marketer, you know there has to be a better way. Enter content marketing.…

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Data: The 4-letter word underpinning artificial intelligence

It’s 2017, and everywhere you turn artificial intelligence is being touted in some portentous- or potentially overhyped- way.  AI is the future. So is the cloud. And SaaS. Plus DaaS.…

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Four Key Trends Brands Should Consider For Digital Marketing

Social listening tools Social listening is the process of monitoring and analyzing conversations across social media, centered on specific keywords, phrases, or brands. As social media becomes more important for…

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