Arla Dano

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Project Description

The “GO FOR IT!” campaign aims to evoke inner feelings in the mind of the Target Audience by nourishing them to believe in themselves and go for their dreams/goals.

Year: 2021
Client: Arla Dano
Category: Advertising
Location: Nigeria
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Arla Dano is the flagship dairy brand for Arla foods in West Africa, it established its corporate and marketing presence in Nigeria sometime in 2015. Arla Dano is rich in Calcium, Proteins, and Vitamins necessary for physical, mental, and emotional strength. In 2021, the brand kicked off the Go for It! campaign, a campaign that meets consumers at the point where daily challenges, limitations, and life’s pressures are faced. The campaign was to position Arla Dano as an enabler that reminds and gives consumers that external push to believe in their abilities to keep going.

The campaign started off with teaser and reveal materials across ATL and BTL channels, for the second phase of the campaign, the use of the brand influencers, Jaiyeola Kuti & Rachel Okonkwo was explored in a bid to use familiar faces to further drive the campaign across OOH sites to communicate our GFI campaign theme with relatable and engaging messages, the images were metaphoric- using  Water as a symbol to crush doubts and another was the reflection of mirror indicating (calming your fears and doubts) with the message stating believe in yourself. The OOH materials have been developed both as digital and static across various locations in Nigeria. Locations deployed were South-East, South-West, and Lagos, show sponsorship of the Big Brother Season 6 as well as a radio jingle visualizer for the already developed radio jingle.

Campaign Objectives

The “GO FOR IT!” campaign aims to evoke inner feelings in the mind of the Target Audience by nourishing them to believe in themselves and go for their dreams/goals.