M-KOPA NIGERIA

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Project Description

Nitro 121 developed concepts and lead key visual designs for the M-KOPA comms as well as, executed the outlet branding in locations like Alimosho and Ikorodu area of Lagos, Ibadan, and Abeokuta.

Year: 2021
Client: M-Kopa
Category: Marketing, Activation
Location: Nigeria
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Budget:
Architect:

M-KOPA NIGERIA OFFICIAL LAUNCH

M-KOPA is a connected asset financing platform that aims to offer millions of Nigerians access to life-enhancing products and services over time, with the power to own them instantly. M-KOPA was Founded in 2012 in Kenya and officially launched its operations in the Nigerian market with a brand proposition of “Own Now Now, Pay Small Smallon the 29th April 2021.

The official Launch was co-created and managed successfully by Nitro 121 at Sheraton Hotel, Ikeja Lagos with the keynote speaker from the Lagos State Government in the person of Mrs. Tejumola Abisoye,(The Executive Secretary, Lagos State Employment Trust Fund).

The event also witnessed key industry partners player in the communication and tech sector i.e. Airtel and Samsung, Nigeria.

 

M-KOPA OUTLET BRANDING

After the successful launch of M-KOPA in Nigeria, the business commenced expansion of its business footprints into other locations outside its Lagos operations with new outlets opening and branding of the outlets to ensure it’s in order with the M-KOPA branding architecture. Nitro 121 developed concepts and lead key visual designs for the M-KOPA comms as well as, executed the outlet branding in locations like Alimosho and Ikorodu area of Lagos, Ibadan, and Abeokuta. The branding is an ongoing exercise with more expansion to new states in 2022.